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Tuesday, November 3, 2009 Honeywell Consumer Products Group Extends Multi-Level Sponsorship Program with NHRA
 by Michael Padian
GLENDORA, Calif. -- Honeywell Consumer Products Group has extended its association with NHRA, it was announced today by NHRA officials. In the contract extension agreement, Honeywell has renewed two official sponsorships and will continue to sponsor the FRAM®-Autolite NHRA Nationals at Infineon Raceway in Sonoma, Calif.
As part of the multi-tiered contract, FRAMÒ automotive filters has extended its association as the Official Filter of NHRA, while sister brand PrestoneÒ will continue its status as the Official Antifreeze/Coolant of NHRA.
As NHRA official sponsors, the FRAMÒ and PrestoneÒ brands will receive visibility at all NHRA Full Throttle Drag Racing Series events.
“Honeywell Consumer Products Group has been a proud sponsor of NHRA for nearly 25 years,” said Kelley O’Donnell, director of Global Coolants/ Motorsports Products at Honeywell CPG. “We know NHRA fans are passionate about this sport, and so are we. Our engineers are dedicated to providing technology that helps vehicles on the track and off.”
“We value Honeywell Consumer Products Group’s commitment to the NHRA Full Throttle Drag Racing Series,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “As one of NHRA’s longest participating sponsors, Honeywell has clearly demonstrated how to effectively utilize event, team and official sponsorships in promoting its numerous brands. We are looking forward to continuing to provide the FRAM and Prestone brands optimum marketing value and return on investment through their association with NHRA Full Throttle Drag Racing.”
Honeywell has been a major sponsor of NHRA dating back as far as 1985, marking more than two decades that the FRAM, Prestone and Autolite brands have been in the sport. FRAM and Autolite started sponsoring the NHRA Full Throttle Drag Racing Series event in Sonoma in 1991, making next season the 20th year of the association with the Northern California event that is a part of the famous Western Swing. In 2010, the FRAM-Autolite NHRA Nationals at Infineon Raceway in Sonoma, Calif., is scheduled July 16-18.
“Our relationship with Honeywell and the FRAM and Autolite brands is among the most valued and long-standing in the raceway’s history. We appreciate their terrific support of our NHRA Full Throttle event and are delighted to see this sponsorship extend into future seasons,” said Steve Page, president and general manager, Infineon Raceway.
Honeywell Consumer Products Group, a division of Honeywell International Inc., has headquarters in Danbury, Conn. Its leading automotive care products include FRAM® oil, air, transmission and fuel filters; Autolite® spark plugs, ignition wire sets and glow plugs; Prestone® antifreeze and car care products; and Holts® car care. It maintains R&D capabilities in both the United States and Europe and has a manufacturing footprint in 10 countries worldwide. For more information, please visit www.honeywellcpg.com.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA POWERade Drag Racing Series. NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series and the NHRA Street Legal Drags presented by AAA. NHRA also offers the O’Reilly Auto Parts Jr. Drag Racing League for youth ages 8 to 17.
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